LinkedIn gør overskrifterne igen: Microsoft har netop meddelt, at det erhverver LinkedIn til $26 milliard, $196 per aktie. Det sociale netværk for professionelle har 433 million brugere, and this means that Microsoft is getting hold of yet another enormous database of users. The transaction has already been approved by the boards of both companies. Sources say that Microsoft is paying $196 per aktie, kontant.
How Is the Microsoft-LinkedIn Acquisition Happening?
LinkedIn, which recently made the headlines because of its 2012 bruddet, will keep its branding, and will become a part of Microsoft’s business processes segment. Forventeligt, LinkedIn’s CEO Jeff Weiner will report to Microsoft’s Satya Nadella.
Microsoft-LinkedIn $26 Billion Dollar Deal: Why Is Microsoft Acquiring LinkedIn?
It’s obvious – the company wants a bigger reach in the field of social networking. As pointed out by TechChrunch, LinkedIn’s social network could also enable Microsoft to sell more of its products to targeted customers.
Further thoughts about this historical acquisition: LinkedIn acquired Lynda.com with the idea to offer online learning tools to users. Now Microsoft is acquiring LinkedIn which means that Lynda.com may be used to assist Microsoft in selling software products, meanwhile providing instructions on how to use them.
Here is what Satya Nadella said in a statement:
The LinkedIn team has grown a fantastic business centered on connecting the world’s professionals. Together we can accelerate the growth of LinkedIn, samt Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.
Jeff Weiner’s point of view:
Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn‘s network, now gives us a chance to also change the way the world works. For the last 13 år, we’ve been uniquely positioned to connect professionals to make them more productive and successful, and I’m looking forward to leading our team through the next chapter of our story.
Some LinkedIn Statistics
- LinkedIn is active in more than 200 lande, med 433 million registrations and 105 million active users on a monthly basis;
- LinkedIn has approximately 60% of all mobile traffic, og 45 billion quarterly page views;
- LinkedIn is one of the major job repositories, med 7 million active job listings at the moment;
- LinkedIn’s Talent Solutions program accounted for $2 billion out of the $3 milliard 2015 indtægter.
What do you think about this acquisition? How will it affect users [kunder] of both companies? Will it unleash a wave of Microsoft-driven conspiracies?