Last year Google announced in their corporate blog that their “G Suite” of cloud applications are not going to be harvested for advertisement personalization, at least for the consumer users. As Gmail is one of the most popular email services on the Internet the collected data by the service can prove very useful for the company to deliver highly personalized content from the ad agencies.
One of the worrying aspects is the fact that the type of collected information spans a wide range of strings:
- Usage data and preferences
- Gmail messages
- G+ Profle
- Histórico de navegação
- Map Searches
- Any Google-Hosted Content
One of the most concerning aspects is the fact that the value of the stored data is extremely high. Google services use a single account which allows the company to constantly collect data of all types. For security researchers and computer experts the signs that the company is actively using the data is evident. Thanks to the machine learning software Google has developed one of the premier spam and privacy protection filters. They are constantly being updated with live data that is processed thanks to the harvested Gmail accounts.
In the last few years Google has promoted the use of its instruments and privacy control checks. According to Google they won’t sell the collected personal information, all personally-identifiable data is made anonymous. The company has integrated tools that allow Gmail/Google users to selective delete stored information about it and select certain options that are related to the way the advertisement personalization is being used.
We anticipate to see if Google will react to the forthcoming GDPR regulations that are due to be enforced next week.