Chrome 64 for Windows, Mac and Linux has just been made available by Google. The latest version of the browser features a more powerful pop-up blocker, 53 security fixes, and further mitigations against the Spectre flaw. At the end of 2017 Google made the following statement regarding the improvement of the ad-blocker:
1 out of every 5 user feedback reports submitted on Chrome for desktop mention some type of unwanted content. Examples include links to third-party websites disguised as play buttons or other site controls, or transparent overlays on websites that capture all clicks and open new tabs or windows. In this release, Chrome’s pop-up blocker now prevents sites with these types of abusive experiences from opening new tabs or windows.
More about Google’s Improved Ad-Blocker
As for site owners, they can refer to the Abusive Experiences Report in Google Search Console to check if any abusive experiences have been found on their site so that they can improve their user experience.
Abusive behavior can be implemented on a website in various ways like unwanted and intrusive ads, fake and misleading site warnings and error messages, scams that prevent you from closing the page, browser redirects, and so on. An improved ad-blocked is definitely a feature users need to be safer when browsing the web using their browser of choice.
“Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a ‘failing’ status in the Ad Experience Report for more than 30 days,” Google also said.
The stable release of Chrome 65 is expected on March 6, 2018, meaning that the improved ad-blocking system will be introduced in Chrome 64.
Chrome 64 also has 53 security fixes. 24 of these are bugs reported by third-party researchers via Google’s bug bounty program which paid $22,000 for the disclosed bugs. It’s also important to note that Chrome 64 also features fixes for the Spectre attack that can also be deployed against browsers.