NowUSeeIT Player Adware Removal

NowUSeeIT Player Adware Removal

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This article will aid you to remove NowUSeeIT Player in full. Follow the removal instructions for the adware given at the bottom of the article.

NowUSeeIT Player is a platform promoting to be a unique player software for movies, teasers, trailers, videos, etc. Adding to that is a bulk of advertisements, such as pop-up boxes and banners which show up both inside the application and when browsing online. Thus, the NowUSeeIT platform is considered adware. Moreover, the Privacy Policy and End User License Agreement of NowUSeeIT Player state that the platform is filled with advertisements and such will appear on your computer system if you install the application. The advertisements are spread around various websites, and sometimes pop-ups appear even when you are on legitimate sites. You can witness them mainly when in a browser.

Threat Summary

NameNowUSeeIT Player
TypeAdware, PUP
Short DescriptionThe NowUSeeIT Player platform generates advertisements, and these adverts can be displayed on many websites and on your PC when you are not browsing, but just using the player.
SymptomsYou can see advertisements in your browsers, like pop-ups, banners, or others. You can experience redirects.
Distribution MethodFreeware Installations, Bundled Packages
Detection Tool See If Your System Has Been Affected by NowUSeeIT Player


Malware Removal Tool

User ExperienceJoin Our Forum to Discuss NowUSeeIT Player.

NowUSeeIT Player – How Did I Get It?

The NowUSeeIT Player adware can spread in a few ways. Third-party installer setups could have put software on your computer machine that generates the ads across your browser applications. These installations typically arrive with freeware or bundled packages. Without you knowing, additive content could be installed to your computer system. Avoiding such installations from putting unwanted content is possible if you find Custom or Advanced settings in the setup.

NowUSeeIT Player can also spread via numerous redirects and advertisements, that are hosted on various suspicious websites. Pop-ups, pop-unders, as well as banners could have links inside of them that can redirect you. When visiting such websites, especially with an unknown origin, they could inject the adware inside your computer device. Browsers which could be affected are: Mozilla Firefox, Google Chrome, Internet Explorer and Safari.

NowUSeeIT Player – What Does It Do?

NowUSeeIT Player is a platform promoting to be a unique player software for movies, teasers, trailers, videos, etc. The main aim of the platform is to actually push advertisements. Hence, it is considered adware or a Potentially Unwanted Application. Its website is promoted as a reliable platform for watching trailers, teasers, movies and other videos. Alas, that is just a facade, that only tries to trick you into getting the adware.

This is what the Web page of NowUSeeIT Player domain looks like:

As seen above, the website of the NowUSeeIT Player will leave you with the impression that it will help you and ease your access to videos without using a browser. See what it promises:

Personalize Your Player

Be positioned and resized anywhere on the screen, freeing you from the constraints of browser viewing.

Create Your Youtube Playlist

Allow you to search and watch YouTube videos straight from your desktop. You can also drag and drop any YouTube video you find online during your daily browsing into the NowUSeeIt Player to create your own YouTube playlist to watch outside your browser.

Watch Premium Channels

Offer hundreds of quality channels of awesome videos across every topic including News, Sports, Movie Trailers, Gamers, Cooking and more;

However, lots of advertisements are pushed. Refrain from clicking on any adverts as they could have malware pushed from them.

Here is how the Desktop player application actually looks like:

If the app is installed, the following registry keys will be present on your computer system:




→HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Internet Explorer\MAIN\FeatureControl\FEATURE_BROWSER_EMULATION\NowUSeeItPlayer.exe

→HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Microsoft\Internet Explorer\MAIN\FeatureControl\FEATURE_BROWSER_EMULATION\NowUSeeItPlayer.exe



If your computer has this adware associated with NowUSeeIT Player present, you can experience a sea of adverts. That could happen in an instant or when you are simply browsing online. In case your browser programs have an add-on, plug-in or extension tied to this adware, you could see lots of advertisements. The website, including its adware, can redirect you on a regular basis to other Web pages that are partnered or affiliated with the owners of NowUSeeIT Player. Advertisements can have a text message in them.

Various texts which could be displayed inside the adverts:

  • Ads by NowUSeeIT Player
  • Advertisement by NowUSeeIT Player
  • Ad by NowUSeeIT Player
  • Advert from NowUSeeIT Player
  • Powered by NowUSeeIT Player
  • Brought to you by NowUSeeIT Player

Redirects can make money for the owners of the adware with the help of a pay-per-click scheme. You will probably witness targeted advertisements, pop-ups and other sponsored content on the website from its business partners and affiliates. That could be the result of the tracking cookies used by this and other websites. Adverts that are connected to NowUSeeIT Player are in the form of pop-ups, pop-unders, movie ticket voucher discounts, banners, interstitial and transitional ads, including sliders and a couple more ad types.

NowUSeeIT Player – Privacy Policy

An excerpt of the Privacy Policy for the NowUSeeIT Player, can be seen in the snapshot below. The Privacy Policy is short but provides details about how your privacy gets invaded. The policy says that the website collects both personally and non-personally identifying information. Advertising networks which are promoting their products on the site also use cookies for collecting some of the information. Using that data, they can show you targeted advertisements based on your online interaction and browsing habits.

This is a snapshot of the Privacy Policy from the application window:

Notice how the app poses as “Windows Media Player” and lies to users. Also, notice the following quote from the Privacy Policy (EULA to be exact), regarding advertising, associated with NowUSeeIT Player:

”Please note that NowUSeeIt Player is supported by advertising. By installing and/or using NowUSeeIt Player, you grant NowUSeeIt Player permission to periodically show you advertisements. The NowUSeeIt Player software recognizes keywords while you are browsing and searching online to display relevant contextual advertisements. These advertisements will be displayed in a branded NowUSeeIt Player browser window. The branding will let you know that the advertisements are brought to you by NowUSeeIt Player and not by the website you may be viewing when the advertisements are displayed. The advertisements that NowUSeeIt Player presents are not endorsed by or affiliated with the websites that trigger their appearance. The frequency of these advertisements will be limited.”

Both personal and non-personal information is collected about you, but it is not explicitly said what that data is exactly. Beware, as this could be anything from your IP address to your physical house address.

Browser cookies can obtain a big part of the information which is listed above. The policy states that NowUSeeIT Player will share the collected information with third party companies, like business partners, trusted affiliates, advertisers and the like. In case you don’t want your privacy to be intruded in this way, you should remove the adware as soon as you can.

Remove NowUSeeIT Player Adware

To remove NowUSeeIT Player manually from your computer, follow the step-by-step removal tutorial written down below. In case this manual removal does not get rid of the ads and redirects completely, you should search for and remove any leftover items with an advanced anti-malware tool. Such software can keep your computer secure in the future.


Berta Bilbao

Berta is a dedicated malware researcher, dreaming for a more secure cyber space. Her fascination with IT security began a few years ago when a malware locked her out of her own computer.

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