Google recently announced “a multi-year initiative to build the Privacy Sandbox on Android”.
The Goal of Privacy Sandbox on Android
The goal of the initiative is introducing new, more privacy-oriented advertising solutions that will limit the sharing of user data with third parties. Other goals include operating without cross-app identifiers, such as advertising ID. Google is also exploring technologies that reduce the risk of covert data collection, and looking for ways for apps to integrate safely with advertising SDKs, the announcement said.
The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk, the company added.
Developers now have the option to review the initial design proposals and share their opinions on the Android developer site. Google plans to release developer previews later this year. A beat release is expected by the end of 2022. Regular updates on designs will be available, and developers can sign up to receive updates on what is happening.
The tech giant says that it is also committed to working closely with regulators by offering public commitments for the Privacy Sandbox efforts on the web, including ensuring that there won’t be preferential treatment to Google’s ads products or sites. “We’ll apply these principles to our Android work as well, and continue working with the U.K. Competition and Markets Authority, and others,” the company said.
Last year, Google started working on a solution to help mitigate the increasing number of software supply chain attacks. Called Supply Chain Levels for Software Artifacts, or SLSA for short, the solution is an end-to-end framework that ensures the integrity of software artifacts throughout the supply chain. The solution is inspired by Google’s internal “Binary Authorization for Borg,” a specific enforcement check that reduces insider risk by ensuring that production software deployed at Google is properly reviewed and authorized.