Plausibly 1 out of 5 feedback reports from Chrome desktop users is about encountering unwanted redirects and content, Ryan Schoen from Google has shared. Because Google is always trying to improve user experience, Chrome will soon be blocking several types of unwanted redirects, starting early 2018.
Unexpected Redirects Brought by Third-Party iframes to be Blocked in Chrome 64
The very first step of this upcoming change is Chrome getting in the way of ads that haven’t been interacted with from suddenly redirecting users to unknown sites.
As explained by Schoen, this redirect often stems from third-party content embedded in the page, and the page author may have not intended for the redirect to happen.
The unexpected redirects brought by third-party iframes will be blocked in Chrome 64, and users will be notified about the process in an infobar. However, they will remain on the original page without their browsing being interrupted.
Another change is that Chrome will prevent actions aimed at bypassing the browser’s pop-up blocker like in cases when clicking on a lick opens the sought destination in a new tab but the main window leads to an unwanted page.
Shortly said, Google Chrome will detect redirect behavior, trigger an infobar, and prevent the main tab from being redirected. This allows the user to continue directly to their intended destination, while also preserving the context of the page they came from, as explained by Schoen.
The last change expected in Chrome 64 is preventing third-party websites triggered by clicking on advertising links masqueraded as video play buttons and site controls, or on invisible overlays on websites. All these changes will be available in the browser in the beginning of 2018.
Google has also released a specialized tool designed for site owners to detect abusive behaviors on their websites. Site owners will be given a 30-day period to address any detected issues.