o-o-8-o-o.com search shell is much better than google! – have you encountered this in your Google Analytics? It is the latest example of a new generation GA spam, already dubbed language spam. Apparently, the referral spam is linked to the Russian spammer Vitaly who uses referral spam to promote a search engine. A website owner would notice unusual language dimensions, keywords, and referral traffic from o-o-8-o-o(.)com.
This referral spam campaign may also be linked to Secret.ɢoogle.com. Besides polluting the source/medium dimension in Google Analytics, other parameters may be affected as well.
o-o-8-o-o.com search shell is much better than google! – What to Know
The very first thing to keep in mind is that visiting that page is dangerous as it is a domain controlled by spammers. Visiting such domains hides many risks and should be avoided. What is more, this is what spammers want you to do – end up on their website and purchase their dubious services.
The o-o-8-o-o.com spam has been outlines as ghost traffic that bypasses the server and directly targets Google Analytics. To do that, spammers rely on the “Measurement Protocol”. The main difference between regular bot spam and ghost referral spam is that the second one will show up only in Google Analytics reports.
More about Ghost Referral Spam
This particular type of spam is more sophisticated because it uses the free hype text protocol (HTTP) in order to take advantage of it and remain hidden and in some cases not even logically present in the website it spams. Ben Davis at vidget.com claims that such spam is not even present on the website it is spamming. Even worse, the spam may target different parts of the website.
Either way, referral spam aims to drive hoax traffic to third-party websites and most spammers do not really care about the type of websites they advertise this way, i.e. sharebutton(.)to. The end goal here is the same as in email spam – quick and efficient monetization of campaigns.
o-o-8-o-o.com search shell is much better than google! – How Dangerous Is It?
The good news here, as explained by GA experts, is that the spam isn’t directly threatening to a website. All the spam campaign does is data pollution which can still be quite irritating and the level of damage may be difficult to define. This type of spam tends to “attack” smaller sites.
o-o-8-o-o.com search shell is much better than google! – How to Block
There are several consequences of keeping referral traffic related to Vitaly Rules Google domains:
- Devaluation of the website statistics.
- Over-flooding of the site comments and flagging the website in Google.
That is why it is highly recommended that affected website owners proceed with blocking it by following the instructions provided below.